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            [0] => 尽管新加坡的电商市场规模相对较小，但其发展势头十分强劲。根据Zipdo的最新报告，新加坡电商市场的年增长率达到了12%，且每位用户的年均消费高达1,383美元，单笔交易的平均金额为107美元。作为东南亚经济最发达的国家之一，新加坡的消费者不仅购买力强，而且对线上购物的接受度极高。虽然市场体量不如其他东南亚国家，但其高消费能力和良好的数字基础设施使新加坡成为了电商领域一颗潜力巨大的新星。

2024年8月，新加坡Shopee和Lazada两个平台的销售额合计达到约2.8亿美元。综合来看，健康与美容、家居与家具、电子配件、杂货与宠物等品类表现尤为突出，成为当月最为畅销的品类。下面，TMO将带您解读新加坡当月销售数据。

在本月报中，我们将向您提供如下信息: 本报告涵盖新加坡Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品




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在Shopee平台，健康与美容、家居与家具是新加坡的领军品类。这两个类目共占据了约50%的线上市场份额。电子配件类产品也较受欢迎。
 	
在Lazada平台，家居类仍然是最畅销的品类，占据了约17.0%的市场份额。其次是电子配件和杂货与宠物。这反映出经济水平较高地区，宠物消费市场的需求也较为旺盛。
 	
从畅销商品看：

 	
Shopee平台的健康与美容品类中，新加坡消费者对皮肤健康、紧致和抗衰老的关注度较高，特别是含有胶原蛋白的产品在平台上的销量极为火爆。此外，品牌意识强烈的新加坡消费者倾向于选择海外品牌，尤其在电子产品领域表现明显。例如，苹果品牌的手机在Shopee的畅销榜上占据了多个席位，显示出其强劲的市场表现。
 	
Lazada平台的电子配件品类中，与其他国家不同的是，配件类产品销售成绩突出，特别是手机充电支架备受欢迎。在杂货与宠物品类中，宠物睡垫成为消费者的热门选择。同时，随着健康意识的提升，低糖或无糖饮料在Lazada平台上的销售也十分抢眼，显示出新加坡消费者对健康饮食的高度重视。



更多精彩内容，请下载完整版免费报告进行解锁！
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2024年4月，菲律宾Shopee和Lazada两个平台的销售额合计达到约6.3亿美元。综合来看，电子产品、服装与时尚、爱好与玩具品类备受青睐，在菲律宾有较大的市场空间。下面，TMO将带您解读菲律宾当月销售数据。
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分平台来看，Shopee菲律宾站创下了约4.0亿美元的销售额，在东南亚六国中位列第四。相对其他五个国家，Lazada在菲律宾较受欢迎，本月销售额达到约2.2亿美元。关注TMO，我们将在今年持续观察整个菲律宾电商市场的走势。
 	
分类目来看， Shopee平台上，电子产品及配件以17.1%的市场份额占领销售额榜首，服装与时尚、爱好与玩具紧随其后，销售额占比分别为16.9%和16.6%。而在Lazada平台，最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。 
 	
从畅销商品看： 

 	
Shopee平台的电子产品及配件品类中，吸尘器和扫地机器人最为畅销。销售额前五的产品中，吸尘器类家电产品占据了4个席位。其中，中国品牌小米受到菲律宾消费者青睐，该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面，扬声器类产品最为热门。
 	
Lazada平台的家居生活品类中，太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛，Lazada上的胶原类保健品也备受欢迎，占据了畅销榜的两个席位。



更多精彩内容，请下载完整版免费报告进行解锁！
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            [0] => 如果您对特定领域的更详细数据感兴趣；需要覆盖您的品牌和竞争对手的研究；或者需要有关价格、商店等其他额外数据——请随时联系TMO Group，发送电子邮件至info@tmogroup.asia。我们将成为您在东南亚电子商务世界中的向导，提供全方位的服务——从研究和战略规划到电子商务解决方案的设计和部署。
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            [0] => 在本月报中，我们将向您提供如下信息:
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            [0] => 本报告涵盖菲律宾Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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自2023年起，TMO参考Shopee和Lazada在各个国家的营销日历，每月搜集和出版特定精选国家数据月报。同时，为了提升读者对该国畅销产品的理解，我们对报告中的商品标题作了优化，含有当地语言的部分会被翻译成中文。
2024年的东南亚国家月报系列计划如下：1月份发布印尼篇， 2月份发布泰国篇，3月份发布马来西亚篇，4月份发布菲律宾篇，5月份发布越南篇，6月份发布印尼篇，7月份发布新加坡篇，8月份发布越南篇，9月份发布泰国篇，10月份发布菲律宾篇，11月份发布新加坡篇，12月发布马来西亚篇。
同时，我们将深入各个行业和类目，持续发布以行业维度为视角的各项电商数据和市场洞察，满足读者对细分行业的关注需求。在2022年12月，TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告，旨在为读者提供细分市场趋势洞察，帮助大家更好地把握市场走向，获得更多的赋能。敬请期待！
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