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意大利电商市场指南

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全面覆盖意大利的商业环境，法律实践，市场洞察，营销数据和行业内幕等信息。是意大利电商市场的完整跨境策略指南与实操指导手册。

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  • 完整概述GDPR《欧盟-通用数据保护条例》的主要内容
    • 
 	
  • GDPR对意大利数据保护和隐私法规的影响与分析
    • 
 	
  • 意大利主要电商平台的GDPR应用实例
    • 
 	
  • 对意大利消费者进行更为深入的观察与剖析，全面覆盖线下线下消费行为
    • 
 	
  • 意大利消费者对中国品牌与外国品牌的态度
    • 
 	
  • 意大利社交媒体趋势和营销的最新见解
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            [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！
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  • 完整概述GDPR《欧盟-通用数据保护条例》的主要内容
    • 
 	
  • GDPR对意大利数据保护和隐私法规的影响与分析
    • 
 	
  • 意大利主要电商平台的GDPR应用实例
    • 
 	
  • 对意大利消费者进行更为深入的观察与剖析，全面覆盖线下线下消费行为
    • 
 	
  • 意大利消费者对中国品牌与外国品牌的态度
    • 
 	
  • 意大利社交媒体趋势和营销的最新见解
    • 


 
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            [0] => 虽然意大利是所有欧盟成员国中互联网普及率最低的国家，但其互联网购物人群占比却高达58%，且超过50%的消费者愿意购买跨境商品。2016年意大利电子商务总收入为317亿欧元，其中移动电商销售额占比26%且在稳步增长。法律层面，意大利的最大特点就是监管环境复杂，可能缺乏透明度、清晰性和确定性。作为欧盟成员国，GDPR，消费者保护，知识产权和电子合同等方面，意大利深受欧盟影响。

此外，企业无需在意大利设立法人实体公司，即可从事跨境电商业务，但仍需缴纳增值税。值得注意的是，在意大利设立实体公司，有助于与消费者建立信任，提升转化。缓慢的物流，欠明确的退货政策...意大利消费者“深受其害”！物流安全快速、产品包邮、退货政策清晰明确，正逐渐演变为驱动消费决策的主要因素。

 
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            [0] => TMO 20年+行业经验的专家团队将为您全方位解构意大利跨境电商生态。通过意大利市场与电商环境、法律框架、进入战略、物流策略，海关与VAT（增值税）、支付模式、社交媒体、市场营销与知识产权等多元维度的深刻阐述，还原意大利跨境电商全流程，并提出深刻见解。为您在国际市场的时刻领先提供无限可能！

    
 	
  • 30+意大利电商热门与专业话题全面覆盖
    • 
 	
  • 2019第一季度意大利最新市场动态与数据统计
    • 
 	
  • 意大利国家与电商生态系统全解析
    • 
 	
  • 意大利法律本地化策略全解析
    • 
 	
  • 意大利海关与税收策略全解析
    • 
 	
  • 意大利物流与支付策略全解析
    • 
 	
  • 意大利移动与社交媒体策略全解析
    • 
 	
  • 意大利市场营销与数字化策略全解析
    • 
 	
  • 浓缩多位跨境专家的行业经验与最佳实践指南
    • 


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            [0] => 关于「 国家电子商务本地化指南 」
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            [0] => “本指南”是TMO「  国家电子商务本地化指南 」系列中的一部分。「  国家电子商务本地化指南 」均由（A）电子商务市场本地化,（B）电子商务商店本地化 , 和（C）电子商务法律本地化 三部内容互补之刊物组成。

凭借 TMO 20年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「国家电子商务本地化指南 」带领您穿越陌生市场环境的“疑惑丛林”，为您呈现“如何落地国家层面市场、法律、电商本地化”的完整跨境策略指南与最佳实践方法论。

 
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            [0] => Q1：如何获取“本指南”？

A1：点击上方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2：为何本页面显示的购买货币是“港元HKD”而非“人民币RMB”？

A2：我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

Q3：入门（免费）版和完整（付费）版有什么区别？

A3：「 意大利电子商务本地化指南 」由TMO20年+行业经验的市场研究人员和专业团队编著而成。相对于入门版，完整版本将为您更加深刻的阐述目标国本地化的一切关键策略和实操信息。

Q4：如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

A4：请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

Q5：如果付费购买成功，我是否可以获取发票？

A5：TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。

 
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            [0] => 市场潜力：

    
 	
  • 意大利市场环境如何，意大利的消费者有哪些特性？
    • 
 	
  • 意大利电商趋势如何，我在意大利的市场潜力多大？
    • 


法律实体：

    
 	
  • 何种法律实体最适合我的跨境策略？
    • 
 	
  • 是否必要在意大利设立实体公司？
    • 
 	
  • 如何在意大利建立一个实体公司？
    • 


法律实践：

    
 	
  • 你不可不知的意大利立法机构有哪些？
    • 
 	
  • 为什么意大利语是电商网站的法定语言？
    • 
 	
  • 意大利消费者保护法，您需要注意什么？
    • 
 	
  • 用户隐私和数据保护，您需要注意什么？
    • 
 	
  • 未成年人的数据保护，您需要注意什么？
    • 
 	
  • 当地Cookie保护政策，您需要注意什么？
    • 
 	
  • 知识产权与产品标签，您需要注意什么？
    • 
 	
  • 电子合同与电子签名，您需要注意什么？
    • 
 	
  • 意大利主流沟通方式“EDM”如何法律合规？
    • 


海关税收：

    
 	
  • 关于货物进口，哪些法律文档您必须具备？
    • 
 	
  • 关于产品包装与标签，您必须符合哪些要求？
    • 
 	
  • 不同进口策略与产品类别，税收比率如何影响？
    • 
 	
  • 企业必须具备的增值税号码如何申请？
    • 
 	
  • 意大利发票怎么开，增值税如何申报？
    • 
 	
  • 为何您一定必须指定一位“税务代表”？
    • 


物流策略：

    
 	
  • 哪些物流因素将深刻影响消费者购买决策？
    • 
 	
  • 为何当地消费者非常注重退货政策？
    • 
 	
  • 有哪些物流何种伙伴可以选择？
    • 


支付集成：

    
 	
  • 意大利在线支付方式共有哪些？
    • 
 	
  • 何种支付方式最受当地用户欢迎？
    • 


市场营销：

    
 	
  • 意大利最有效的数字营销策略有哪些？
    • 
 	
  • 如何最大化驱动数字营销转化？
    • 
 	
  • 数字营销中建议规避的法律限制与风险有哪些？
    • 
 	
  • 为什么建议您在网站中加入“信任证书”？
    • 


移动社交：

    
 	
  • 意大利的移动应用与发展趋势如何？
    • 
 	
  • 意大利最受欢迎的社交媒体有哪些？
    • 
 	
  • 社交媒体对于意大利的市场营销贡献多大？
    • 
 	
  • 如何在意大利做好移动端的电商业务？
    • 


 
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        )

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主要内容

适用人群
CEO和管理者，市场营销人员及市场营运人员等。

 

资源亮点

更新内容如下：

  • 完整概述GDPR《欧盟-通用数据保护条例》的主要内容
  • GDPR对意大利数据保护和隐私法规的影响与分析
  • 意大利主要电商平台的GDPR应用实例
  • 对意大利消费者进行更为深入的观察与剖析，全面覆盖线下线下消费行为
  • 意大利消费者对中国品牌与外国品牌的态度
  • 意大利社交媒体趋势和营销的最新见解

 

我们的订阅用户来自这些公司

没有找到您需要的数据？

定制报告

常见问题

如何获取报告？

点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！

等了很久还是收不到报告怎么办？

首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗？

发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告，怎样获取？

需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？

我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功，我是否可以获取发票？

TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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