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越南电商市场指南

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全面覆盖2022年越南电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是越南电商市场的最佳跨境实践指南与市场本地化指导手册。

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  • 电商潜力:我在越南的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整越南电商进入策略,法律实体与公司设立流程指南
  • 法律合规:越南经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:越南海关进口流程,及越南税率与税收操作指南
  • 仓储物流:越南电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:越南热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:越南消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:越南消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:越南最有效的市场营销与社交媒体策略是哪些?
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2022最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,越南的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整的了解最新的越南电商市场全貌。
  • 数据部分:对指南中的原有的越南国家基本数据以及电商相关数据、平台信息,社交媒体等进行了全面更新。
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对越南在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。
越南是世界目前仅存的四个共产主义国家之一,伴随近30年的飞速发展,已成长为东南亚经济增速最快的国家。此外,越南人口结构高度年轻化,劳动成本却又非常低廉,故其目前已成东南亚最受欢迎的外商投资目的地。 电商领域,越南市场正处萌芽与飞速发展阶段。来自中国的资本,诸如阿里、腾讯、京东均在越南飞速拓展他们的电商触角。与此同时,诸如对现金支付的偏好,落后的物流设施等问题正对欲进入该市场的品牌构成不少挑战。 ) [_highlight_gallery] => Array ( [0] => field_65b18d6f62845 ) [highlight_gallery] => Array ( [0] => a:4:{i:0;s:5:"87198";i:1;s:5:"87200";i:2;s:5:"87202";i:3;s:5:"87204";} ) [_highlight_popup] => Array ( [0] => field_65b18d7f62846 ) [highlight_popup] => Array ( [0] => 1 ) [_button_link] => Array ( [0] => field_65de8afb998f5 ) [button_link] => Array ( [0] => a:3:{s:5:"title";s:12:"定制报告";s:3:"url";s:36:"https://www.tmogroup.com.cn/contact/";s:6:"target";s:6:"_blank";} ) [_related_downloads] => Array ( [0] => field_65b18dfcc580d ) [related_downloads] => Array ( [0] => ) [_banner_link_1] => Array ( [0] => field_65b18eda3aab7 ) [banner_link_1] => Array ( [0] => /contact/ ) [_banner_link_2] => Array ( [0] => field_65b18f013aab8 ) [banner_link_2] => Array ( [0] => ) [_qa] => Array ( [0] => field_65b18f2c3aabb ) [_qa_0_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_0_question] => Array ( [0] => 如何获取报告? ) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告! ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => 等了很久还是收不到报告怎么办? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => 首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。 ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => 邮箱中的下载链接是永久有效的吗? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => 发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。 ) [qa] => Array ( [0] => 7 ) [_free_download] => Array ( [0] => field_65c434b88abef ) [free_download] => Array ( [0] => ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [companies] => Array ( [0] => a:16:{i:0;s:5:"95642";i:1;s:5:"95645";i:2;s:5:"95649";i:3;s:5:"95652";i:4;s:5:"95648";i:5;s:5:"95656";i:6;s:5:"95654";i:7;s:5:"95653";i:8;s:5:"95655";i:9;s:5:"95650";i:10;s:5:"95657";i:11;s:5:"95647";i:12;s:5:"95644";i:13;s:5:"95643";i:14;s:5:"95651";i:15;s:5:"95646";} ) [_yoast_wpseo_focuskw] => Array ( [0] => 越南电子商务 ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [_yoast_wpseo_title] => Array ( [0] => 品牌出海 | 2022越南电商市场指南 %%sep%% %%sitename%% ) [_yoast_wpseo_metadesc] => Array ( [0] => 全面覆盖2022年越南电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是越南电商市场的最佳跨境实践指南与市场本地化指导手册。 ) [_edd_download_earnings] => Array ( [0] => 13343.000000 ) [_edd_download_sales] => Array ( [0] => 25 ) [onesignal_meta_box_present] => Array ( [0] => ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [{"keyword":"越南跨境电商","score":47},{"keyword":"越南电商","score":47}] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => ["","",""] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 799.00 ) [edd_download_files] => Array ( [0] => a:1:{i:2;a:6:{s:5:"index";s:0:"";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:24:"越南电商市场指南";s:4:"file";s:108:"https://www.tmogroup.com.cn/wp-content/uploads/edd/2022/11/2022(Q2)越南电子商务本地化指南.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [download_intro_content_title] => Array ( [0] => 越南电子商务市场本地化指南 ) [_download_intro_content_title] => Array ( [0] => field_5cef8e1b386e1 ) [download_intro_content] => Array ( [0] => 全面覆盖2022年越南电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是越南电商市场的最佳跨境实践指南与市场本地化指导手册。 ) [_download_intro_content] => Array ( [0] => field_5bfe5a6aafd52 ) [related_section_title] => Array ( [0] => ) [_related_section_title] => Array ( [0] => field_5bfe5b8b0279c ) [related_section_related_downloads_0_download] => Array ( [0] => 36472 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads] => Array ( [0] => 3 ) [_related_section_related_downloads] => Array ( [0] => field_5bfe5aa928b0c ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => 2019-06-28 ) [tmo_post_views_count] => Array ( [0] => 15847 ) [inline_featured_image] => Array ( [0] => 0 ) [otw_grid_manager_content] => Array ( [0] => [] ) [_yoast_wpseo_linkdex] => Array ( [0] => 38 ) [download_description_0_title] => Array ( [0] => ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] =>

2022最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,越南的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整的了解最新的越南电商市场全貌。
  • 数据部分:对指南中的原有的越南国家基本数据以及电商相关数据、平台信息,社交媒体等进行了全面更新。
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对越南在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。
越南是世界目前仅存的四个共产主义国家之一,伴随近30年的飞速发展,已成长为东南亚经济增速最快的国家。此外,越南人口结构高度年轻化,劳动成本却又非常低廉,故其目前已成东南亚最受欢迎的外商投资目的地。 电商领域,越南市场正处萌芽与飞速发展阶段。来自中国的资本,诸如阿里、腾讯、京东均在越南飞速拓展他们的电商触角。与此同时,诸如对现金支付的偏好,落后的物流设施等问题正对欲进入该市场的品牌构成不少挑战。 ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => 适用人群 ) [_download_description_1_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_1_content] => Array ( [0] => CEO和管理者,营销人员及欲在越南从事跨境电商本地化业务的人群。 ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => 在本指南中,我们将向您提供如下答案 ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] =>
  • 电商潜力:我在越南的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整越南电商进入策略,法律实体与公司设立流程指南
  • 法律合规:越南经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:越南海关进口流程,及越南税率与税收操作指南
  • 仓储物流:越南电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:越南热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:越南消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:越南消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:越南最有效的市场营销与社交媒体策略是哪些?
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全方位解构越南跨境电商生态,并进行季度性更新。对越南电商格局、准入策略、仓储物流、海关税收、销售渠道、法律构架、支付格局、消费者洞察、市场营销与社交媒体策略等多元维度进行深刻阐述,还原越南跨境电商全流程,为您的越南品牌出海之旅提供深刻见解与帮助!
  • 2021第三季度越南电商最新动态与数据统计
  • 30+越南国家与电商热门话题全覆盖
  • 最全越南电商准入策略与法律实体设立建议
  • 演绎最具成本效益的电商物流策略与模型
  • 越南海关与税收政策全解析
  • 越南本地在线销售渠道与策略全解构
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主要内容

在本指南中,我们将向您提供如下答案

  • 电商潜力:我在越南的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整越南电商进入策略,法律实体与公司设立流程指南
  • 法律合规:越南经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:越南海关进口流程,及越南税率与税收操作指南
  • 仓储物流:越南电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:越南热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:越南消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:越南消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:越南最有效的市场营销与社交媒体策略是哪些?

资源亮点

2022最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,越南的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整的了解最新的越南电商市场全貌。

  • 数据部分:对指南中的原有的越南国家基本数据以及电商相关数据、平台信息,社交媒体等进行了全面更新。
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对越南在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。

越南是世界目前仅存的四个共产主义国家之一,伴随近30年的飞速发展,已成长为东南亚经济增速最快的国家。此外,越南人口结构高度年轻化,劳动成本却又非常低廉,故其目前已成东南亚最受欢迎的外商投资目的地。

电商领域,越南市场正处萌芽与飞速发展阶段。来自中国的资本,诸如阿里、腾讯、京东均在越南飞速拓展他们的电商触角。与此同时,诸如对现金支付的偏好,落后的物流设施等问题正对欲进入该市场的品牌构成不少挑战。

我们的订阅用户来自这些公司

没有找到您需要的数据?

定制报告

常见问题

如何获取报告?

点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告!

等了很久还是收不到报告怎么办?

首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗?

发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告,怎样获取?

需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。

如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办?

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