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泰国电商市场指南

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全面覆盖2022年泰国电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是泰国市场的最佳跨境实践指南与市场本地化指导手册。

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  • 电商潜力：我在泰国的电商潜力如何，何种策略模型将助我商业成功？
    • 
 	
  • 进入策略：完整泰国电商进入策略，法律实体与公司设立流程指南
    • 
 	
  • 法律合规：泰国经商需注意哪些法律合规问题，规避何种法律风险？
    • 
 	
  • 海关税收：泰国海关进口流程，及泰国税率与税收操作指南
    • 
 	
  • 仓储物流：泰国电商物流格局与挑战，哪些物流合作伙伴可供选择？
    • 
 	
  • 电商平台：泰国热门电商平台有哪些，以及如何入驻与营运？
    • 
 	
  • 消费行为：泰国消费者的在线与线下购物行为习惯、消费偏好如何？
    • 
 	
  • 支付集成：泰国消费者偏好何种支付模式？数字支付现况如何？
    • 
 	
  • 市场营销：泰国最有效的市场营销与社交媒体策略是哪些？
    • 


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            [0] => 东南亚是一个飞速发展的区域，尤其经历了本轮疫情，泰国的电商市场也发生了很多的变化。本次更新，我们将2020年版指南中的数据和洞察进行了全面的更新，以期让您更加完整地了解最新泰国电商市场全貌。

    
 	
  • 数据部分：对指南中的原有的泰国国家基本数据以及电商相关数据、平台信息，社交媒体等进行了全面更新，并添加了Covid后疫情相关内容。
    • 
 	
  • 章节内容：针对泰国三大综合电商的平台入驻流程、费用及物流等具体信息进行了核实和调整。同时，我们也就泰国主流支付网关的相关内容进行了更新。
    • 


根据2021年的统计数据显示，泰国互联网渗透率为69.50%，电子商务渗透率52.3%，超过一半的泰国⺠众参与网购，这与互联网与电信基础设施的完善以及居⺠消费意识的崛起具有很大关联。目前，泰国允许跨境电商销售，无需本地法律实体即可展开销售，但我们依然建议有志于在泰国长期发展的公司设立本地法律实体。

此外，目前泰国在册人口约 7,006 万，人口总数为世界第20位。泰国人口年龄构成较为年轻，中位数是40.1岁，且 泰国女性也是东南亚最高知独立的群体。如何迎合泰国年轻人、女性乃至Z世代口味，成了品牌渗透泰国市 场必须关注的重要⻆度。
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  • 数据部分：对指南中的原有的泰国国家基本数据以及电商相关数据、平台信息，社交媒体等进行了全面更新，并添加了Covid后疫情相关内容。
    • 
 	
  • 章节内容：针对泰国三大综合电商的平台入驻流程、费用及物流等具体信息进行了核实和调整。同时，我们也就泰国主流支付网关的相关内容进行了更新。
    • 


根据2021年的统计数据显示，泰国互联网渗透率为69.50%，电子商务渗透率52.3%，超过一半的泰国⺠众参与网购，这与互联网与电信基础设施的完善以及居⺠消费意识的崛起具有很大关联。目前，泰国允许跨境电商销售，无需本地法律实体即可展开销售，但我们依然建议有志于在泰国长期发展的公司设立本地法律实体。

此外，目前泰国在册人口约 7,006 万，人口总数为世界第20位。泰国人口年龄构成较为年轻，中位数是40.1岁，且 泰国女性也是东南亚最高知独立的群体。如何迎合泰国年轻人、女性乃至Z世代口味，成了品牌渗透泰国市 场必须关注的重要⻆度。
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  • 电商潜力：我在泰国的电商潜力如何，何种策略模型将助我商业成功？
    • 
 	
  • 进入策略：完整泰国电商进入策略，法律实体与公司设立流程指南
    • 
 	
  • 法律合规：泰国经商需注意哪些法律合规问题，规避何种法律风险？
    • 
 	
  • 海关税收：泰国海关进口流程，及泰国税率与税收操作指南
    • 
 	
  • 仓储物流：泰国电商物流格局与挑战，哪些物流合作伙伴可供选择？
    • 
 	
  • 电商平台：泰国热门电商平台有哪些，以及如何入驻与营运？
    • 
 	
  • 消费行为：泰国消费者的在线与线下购物行为习惯、消费偏好如何？
    • 
 	
  • 支付集成：泰国消费者偏好何种支付模式？数字支付现况如何？
    • 
 	
  • 市场营销：泰国最有效的市场营销与社交媒体策略是哪些？
    • 


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  • 2021第三季度泰国电商最新动态与数据统计
    • 
 	
  • 30+泰国国家与电商热门话题全覆盖
    • 
 	
  • 解读最适合你的泰国进入策略与公司设立策略
    • 
 	
  • 泰国国内/跨境电商，以及B2C/B2B电商潜力全解析
    • 
 	
  • 全面解构泰国热门在线销售渠道与电商策略
    • 
 	
  • 全面解读泰国海关政策与税收结构
    • 
 	
  • 解析泰国市场营销高转化与产品推广之道
    • 


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凭借 TMO 10年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「国家电子商务本地化指南 」带领您穿越陌生市场环境的“疑惑丛林”，为您呈现“如何落地国家层面市场、法律、电商本地化”的完整跨境策略指南与最佳实践方法论。

 
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主要内容

在本指南中，我们将向您提供如下答案

  • 电商潜力：我在泰国的电商潜力如何，何种策略模型将助我商业成功？
  • 进入策略：完整泰国电商进入策略，法律实体与公司设立流程指南
  • 法律合规：泰国经商需注意哪些法律合规问题，规避何种法律风险？
  • 海关税收：泰国海关进口流程，及泰国税率与税收操作指南
  • 仓储物流：泰国电商物流格局与挑战，哪些物流合作伙伴可供选择？
  • 电商平台：泰国热门电商平台有哪些，以及如何入驻与营运？
  • 消费行为：泰国消费者的在线与线下购物行为习惯、消费偏好如何？
  • 支付集成：泰国消费者偏好何种支付模式？数字支付现况如何？
  • 市场营销：泰国最有效的市场营销与社交媒体策略是哪些？

资源亮点

东南亚是一个飞速发展的区域，尤其经历了本轮疫情，泰国的电商市场也发生了很多的变化。本次更新，我们将2020年版指南中的数据和洞察进行了全面的更新，以期让您更加完整地了解最新泰国电商市场全貌。

  • 数据部分：对指南中的原有的泰国国家基本数据以及电商相关数据、平台信息，社交媒体等进行了全面更新，并添加了Covid后疫情相关内容。
  • 章节内容：针对泰国三大综合电商的平台入驻流程、费用及物流等具体信息进行了核实和调整。同时，我们也就泰国主流支付网关的相关内容进行了更新。

根据2021年的统计数据显示，泰国互联网渗透率为69.50%，电子商务渗透率52.3%，超过一半的泰国⺠众参与网购，这与互联网与电信基础设施的完善以及居⺠消费意识的崛起具有很大关联。目前，泰国允许跨境电商销售，无需本地法律实体即可展开销售，但我们依然建议有志于在泰国长期发展的公司设立本地法律实体。

此外，目前泰国在册人口约 7,006 万，人口总数为世界第20位。泰国人口年龄构成较为年轻，中位数是40.1岁，且 泰国女性也是东南亚最高知独立的群体。如何迎合泰国年轻人、女性乃至Z世代口味，成了品牌渗透泰国市 场必须关注的重要⻆度。

泰国电商目录2

我们的订阅用户来自这些公司

没有找到您需要的数据？

定制报告

常见问题

如何获取报告？

点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！

等了很久还是收不到报告怎么办？

首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗？

发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告，怎样获取？

需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？

我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功，我是否可以获取发票？

TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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