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这是一本立足专业视角，为您展现进入中国B2B电商领域分解步骤的实践性指南。
它覆盖2021年中国B2B电商市场现状、企业自测数字化成熟度的方法、数字化商品体系建构的分解步骤，并为您深度解析B2B电商定价的策略及支付方案、B2B物流和供应链的相关模式、B2B电商所需的数字能力和人才等。
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[0] => 第一章：全面了解数字化转型如何应用于B2B 电子商务
要全面拥抱数字化转型，B2B电商就是一张入场券，我们会从中国B2B电商趋势开始，为您解析整体市场的机会、B2B电商模式、数字化转型的阶段，和它如何应用于 B2B 电商。
第二章：有效地评估您的数字化程度
我们提供一系列的评估流程和具体表现方式，让您有效地评估您企业的数字化程度。
第三章：建构数字化商品体系
传统B2B企业部署电商，商品体系的数字化至关重要。但B2B商品品种繁多、涉及面广、专业性强，对于这个普遍的痛点，我们将从能不能卖? – 如何卖? – 如何卖的更好？-如何保持长期增长？这几个步骤向您逐步拆解这个架构进程。
第四章：设计和实施B2B定价策略
由于数字化的透明度，企业需要在供应链中博弈在线竞争力和利益最大化，定价需要尤为谨慎。不同于B2C, B2B企业还需针对不同客户群体进行个性化定价，以在保有现有客户的忠诚度的同时吸引新客户。尽管企业一些以往的定价策略或许会仍然适用，如基于成本的定价，我们将介绍一些较新的定价方法，包括由人工智能支持的根据市场实时自动调整条件的动态定价技术。
第五章：B2B支付方式的多样性
在采用数字支付方式方面，中国处于全球领先地位。除了全方位了解可用的数字化支付方法外，还需要考虑在B2B 领域中特殊结算方式的重要性，以及在大额支付税务合规方面的需求。
第六章：全面把控最后一公里配送体系
近年来物流领域不断的技术创新，使B2B 客户对交付速度的期望越来越高。为了能够在供应链中实现最佳利润率和运营效率，充分掌握中国最后一公里交付系统的数字化程度非常重要。
第七章：数字化您公司的员工队伍
随着您公司的数字化转型进程，培训、提升和获取具有适当数字技能组合的人员，以帮助您实现公司的目标。不可忽视的是，获得具有电子商务技能的员工也很重要。
第八章：量化贵司B2B电商的价值
量化您的B2B电商非常重要，可以带来什么价值，无论是对公司还是对客户，这可以通过设计价值链来实现。
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B2B电商作为企业数字化进程的一个重要元素，在数据分析、系统对接和云服务启用中起着重要的赋能作用，已经有越来越多的企业开始积极部署B2B电商。
TMO, 一个数字商务解决方案提供商，也是Adobe Commerce 认证合作伙伴，在帮助企业进行电商实施领域已经有超过10年的经验。我们在很多项目过程中发现，与B2C不同的是，即便行业不同, 多数B2B企业会面临相同的困难以及普遍的误区。我们希望藉由这本指南，向所有希望进军B2B电商的企业和行业同行分享和探讨这些问题，以及解决的实践方法。
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它覆盖2021年中国B2B电商市场现状、企业自测数字化成熟度的方法、数字化商品体系建构的分解步骤，并为您深度解析B2B电商定价的策略及支付方案、B2B物流和供应链的相关模式、B2B电商所需的数字能力和人才等。
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B2B电商作为企业数字化进程的一个重要元素，在数据分析、系统对接和云服务启用中起着重要的赋能作用，已经有越来越多的企业开始积极部署B2B电商。
TMO, 一个数字商务解决方案提供商，也是Adobe Commerce 认证合作伙伴，在帮助企业进行电商实施领域已经有超过10年的经验。我们在很多项目过程中发现，与B2C不同的是，即便行业不同, 多数B2B企业会面临相同的困难以及普遍的误区。我们希望藉由这本指南，向所有希望进军B2B电商的企业和行业同行分享和探讨这些问题，以及解决的实践方法。
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要全面拥抱数字化转型，B2B电商就是一张入场券，我们会从中国B2B电商趋势开始，为您解析整体市场的机会、B2B电商模式、数字化转型的阶段，和它如何应用于 B2B 电商。
第二章：有效地评估您的数字化程度
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第三章：建构数字化商品体系
传统B2B企业部署电商，商品体系的数字化至关重要。但B2B商品品种繁多、涉及面广、专业性强，对于这个普遍的痛点，我们将从能不能卖? - 如何卖? - 如何卖的更好？-如何保持长期增长？这几个步骤向您逐步拆解这个架构进程。
第四章：设计和实施B2B定价策略
由于数字化的透明度，企业需要在供应链中博弈在线竞争力和利益最大化，定价需要尤为谨慎。不同于B2C, B2B企业还需针对不同客户群体进行个性化定价，以在保有现有客户的忠诚度的同时吸引新客户。尽管企业一些以往的定价策略或许会仍然适用，如基于成本的定价，我们将介绍一些较新的定价方法，包括由人工智能支持的根据市场实时自动调整条件的动态定价技术。
第五章：B2B支付方式的多样性
在采用数字支付方式方面，中国处于全球领先地位。除了全方位了解可用的数字化支付方法外，还需要考虑在B2B 领域中特殊结算方式的重要性，以及在大额支付税务合规方面的需求。
第六章：全面把控最后一公里配送体系
近年来物流领域不断的技术创新，使B2B 客户对交付速度的期望越来越高。为了能够在供应链中实现最佳利润率和运营效率，充分掌握中国最后一公里交付系统的数字化程度非常重要。
第七章：数字化您公司的员工队伍
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第八章：量化贵司B2B电商的价值
量化您的B2B电商非常重要，可以带来什么价值，无论是对公司还是对客户，这可以通过设计价值链来实现。
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[0] => Q1:如何获取“本指南”？
A1:点击下方“下载”按钮。进入落地页填写您的商务信息，完成下载提交，即可在您预留的邮箱中查收本指南！
Q2:填写信息后为何提示我私人邮箱不被允许？
A2: QQ，163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱，确保正常接收。
Q3:等了很久还是收不到报告怎么办？
A3:首先请查看您的邮件垃圾箱。其次根据各公司情况不同您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。
Q4:邮箱中的下载链接是永久有效的吗？
A4:发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
Q5:我需要定制化的数据或报告，怎样获取？
A5:需要获取定制版的数据／报告或洽谈商务合作，请发邮件至info@tmogroup.asia或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
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[0] => 没有找到您需要的数据？
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[0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
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第一章：全面了解数字化转型如何应用于B2B 电子商务
要全面拥抱数字化转型，B2B电商就是一张入场券，我们会从中国B2B电商趋势开始，为您解析整体市场的机会、B2B电商模式、数字化转型的阶段，和它如何应用于 B2B 电商。
第二章：有效地评估您的数字化程度
我们提供一系列的评估流程和具体表现方式，让您有效地评估您企业的数字化程度。
第三章：建构数字化商品体系
传统B2B企业部署电商，商品体系的数字化至关重要。但B2B商品品种繁多、涉及面广、专业性强，对于这个普遍的痛点，我们将从能不能卖? – 如何卖? – 如何卖的更好？-如何保持长期增长？这几个步骤向您逐步拆解这个架构进程。
第四章：设计和实施B2B定价策略
由于数字化的透明度，企业需要在供应链中博弈在线竞争力和利益最大化，定价需要尤为谨慎。不同于B2C, B2B企业还需针对不同客户群体进行个性化定价，以在保有现有客户的忠诚度的同时吸引新客户。尽管企业一些以往的定价策略或许会仍然适用，如基于成本的定价，我们将介绍一些较新的定价方法，包括由人工智能支持的根据市场实时自动调整条件的动态定价技术。
第五章：B2B支付方式的多样性
在采用数字支付方式方面，中国处于全球领先地位。除了全方位了解可用的数字化支付方法外，还需要考虑在B2B 领域中特殊结算方式的重要性，以及在大额支付税务合规方面的需求。
第六章：全面把控最后一公里配送体系
近年来物流领域不断的技术创新，使B2B 客户对交付速度的期望越来越高。为了能够在供应链中实现最佳利润率和运营效率，充分掌握中国最后一公里交付系统的数字化程度非常重要。
第七章：数字化您公司的员工队伍
随着您公司的数字化转型进程，培训、提升和获取具有适当数字技能组合的人员，以帮助您实现公司的目标。不可忽视的是，获得具有电子商务技能的员工也很重要。
第八章：量化贵司B2B电商的价值
量化您的B2B电商非常重要，可以带来什么价值，无论是对公司还是对客户，这可以通过设计价值链来实现。
数字化转型向每一个企业展露着令人向往的前景!
B2B电商作为企业数字化进程的一个重要元素，在数据分析、系统对接和云服务启用中起着重要的赋能作用，已经有越来越多的企业开始积极部署B2B电商。
TMO, 一个数字商务解决方案提供商，也是Adobe Commerce 认证合作伙伴，在帮助企业进行电商实施领域已经有超过10年的经验。我们在很多项目过程中发现，与B2C不同的是，即便行业不同, 多数B2B企业会面临相同的困难以及普遍的误区。我们希望藉由这本指南，向所有希望进军B2B电商的企业和行业同行分享和探讨这些问题，以及解决的实践方法。
