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            [0] => 马来西亚的电商市场正处于快速发展阶段。根据Statista预测，2027年马来西亚电商的市场规模将达到198.4亿美元。作为东南亚第三大经济体，马来西亚国民富足，且年轻人居多。据统计，马来西亚的人均年收入为10,269美元，在东南亚地区仅次于新加坡。且马来西亚25岁以下的年轻人比例为43.4%，具有很大的消费潜力，对于寻求拓展跨国业务的企业是值得重点关注的地区。

2024年3月，马来西亚Shopee和Lazada两个平台的销售额合计达到约5.3亿美元，与2023年12月相比销售额有所增加。综合来看，电子产品、服装与时尚产品与家居产品备受青睐，在马来西亚有较大的市场空间。下面，TMO将带您解读马来西亚当月销售数据。

在本月报中，我们将向您提供如下信息:

本报告涵盖马来西亚Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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分平台来看，Shopee的销售额高于Lazada。2024年3月，受益于斋月大促销活动，Shopee马来西亚站创下了约5.0亿美元的销售额，在东南亚六国中位列第四。马来西亚穆斯林人口众多，斋月期间，穆斯林会与家人团聚、与亲友互赠礼物，由此产生了大量消费需求，从而推动了电商销售额上涨。Lazada的销售额达到约3130万美元。关注TMO，我们将在今年持续观察整个马来西亚电商市场的走势。
 	
分类目来看， Shopee平台上，电子产品及配件以36.4%的市场份额占领销售额榜首，服装与时尚、家居与家具分别位列第二、第三位，销售额占比分别为20.3%和 9.8%。而在Lazada平台，最受消费者欢迎的品类是电视和家电、婴儿和玩具，这两个品类的销售额占比合计约76%。
 	
从畅销商品看：

 	
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。海外品牌对马来西亚消费者更具吸引力，在销售榜前5中，苹果手机占据4席。服装与时尚产品方面，穆斯林时尚服饰是热门类目，该品类销售额占比达42.4%。
 	
Lazada平台的电视与家电品类中，马来西亚消费者对吸尘器的需求最高。婴儿和玩具品类方面，奶粉和婴儿食品最为畅销。电子配件产品中，中国手机品牌OPPO在产品畅销榜中占据第一、第二名，可见中国品牌对马来西亚消费者的吸引力较大。



更多精彩内容，请下载完整版免费报告进行解锁！



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2024年3月，马来西亚Shopee和Lazada两个平台的销售额合计达到约5.3亿美元，与2023年12月相比销售额有所增加。综合来看，电子产品、服装与时尚产品与家居产品备受青睐，在马来西亚有较大的市场空间。下面，TMO将带您解读马来西亚当月销售数据。
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分平台来看，Shopee的销售额高于Lazada。2024年3月，受益于斋月大促销活动，Shopee马来西亚站创下了约5.0亿美元的销售额，在东南亚六国中位列第四。马来西亚穆斯林人口众多，斋月期间，穆斯林会与家人团聚、与亲友互赠礼物，由此产生了大量消费需求，从而推动了电商销售额上涨。Lazada的销售额达到约3130万美元。关注TMO，我们将在今年持续观察整个马来西亚电商市场的走势。
 	
分类目来看， Shopee平台上，电子产品及配件以36.4%的市场份额占领销售额榜首，服装与时尚、家居与家具分别位列第二、第三位，销售额占比分别为20.3%和 9.8%。而在Lazada平台，最受消费者欢迎的品类是电视和家电、婴儿和玩具，这两个品类的销售额占比合计约76%。 
 	
从畅销商品看： 

 	
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。海外品牌对马来西亚消费者更具吸引力，在销售榜前5中，苹果手机占据4席。服装与时尚产品方面，穆斯林时尚服饰是热门类目，该品类销售额占比达42.4%。
 	
Lazada平台的电视与家电品类中，马来西亚消费者对吸尘器的需求最高。婴儿和玩具品类方面，奶粉和婴儿食品最为畅销。电子配件产品中，中国手机品牌OPPO在产品畅销榜中占据第一、第二名，可见中国品牌对马来西亚消费者的吸引力较大。



更多精彩内容，请下载完整版免费报告进行解锁！
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            [0] => 如果您对特定领域的更详细数据感兴趣；需要覆盖您的品牌和竞争对手的研究；或者需要有关价格、商店等其他额外数据——请随时联系TMO Group，发送电子邮件至info@tmogroup.asia。我们将成为您在东南亚电子商务世界中的向导，提供全方位的服务——从研究和战略规划到电子商务解决方案的设计和部署。
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            [0] => 在本月报中，我们将向您提供如下信息:
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            [0] => 本报告涵盖马来西亚Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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自2023年起，TMO参考Shopee和Lazada在各个国家的营销日历，每月搜集和出版特定精选国家数据月报。同时，为了提升读者对该国畅销产品的理解，我们对报告中的商品标题作了优化，含有当地语言的部分会被翻译成中文。
2024年的东南亚国家月报系列计划如下：1月份发布印尼篇， 2月份发布泰国篇，3月份发布马来西亚篇，4月份发布越南篇，5月份发布印度尼西亚篇，6月份发布新加坡篇，7月份发布菲律宾篇，8月份发布越南篇，9月份发布泰国篇，10月份发布菲律宾篇，11月份发布新加坡篇，12月发布马来西亚篇。
同时，我们将深入各个行业和类目，持续发布以行业维度为视角的各项电商数据和市场洞察，满足读者对细分行业的关注需求。在2022年12月，TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告，旨在为读者提供细分市场趋势洞察，帮助大家更好地把握市场走向，获得更多的赋能。敬请期待！
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            [0] => 没有找到您需要的数据？
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            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
        )

    [qa_4_question] => Array
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            [0] => 为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？
        )

    [qa_4_answer] => Array
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        )

    [qa_5_question] => Array
        (
            [0] => 如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？
        )

    [qa_5_answer] => Array
        (
            [0] => 请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
        )

    [qa_6_question] => Array
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            [0] => 如果付费购买成功，我是否可以获取发票？
        )

    [qa_6_answer] => Array
        (
            [0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

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        )

    [_edd_download_gross_earnings] => Array
        (
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        )

)