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TMO Group演讲精华回顾：由微信电商打造多渠道电商战略

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TMO Group2016年02月18日

TMO Group演讲精华回顾：由微信电商打造多渠道电商战略

对于身处中国的境外企业，如何才能找到最适合自己的电商解决方案？1月28日晚， TMO Group董事长Dominiek Pouwer向超过百名在场观众做了名为“由微信商城打造多渠道电商战略”的演讲。整场活动精采纷呈，Dominiek与大家分享了企业如何利用整合型多渠道电商平台，加上微信的帮助来提高企业在跨境贸易领域的竞争力。

“作为一个社交平台，微信聚合了全中国最多的线上消费者。同时，微信支付的广泛应用让微信电商更加流行。Dominiek的演讲通过关键统计数据的展示，有力地证明微信这一新兴的电商平台值得广大商家的更多关注。

与此同时，Dominiek也提到了如今几大比较流行的第三方微信电商平台，如微店和有赞。作为具有代表性的SaaS(软件即服务)平台， Dominiek向大家具体解释了第三方微信电商平台的优劣势。在Dominiek眼里,选择第三方平台更容易上手，因为他们“起步快和成本低”；不过缺点也是显而易见。“选择第三方平台后，您的电商会和竞争对手看起来非常相似，会让您产品的独特性无法得到展现。同时，很多营销活动会受制于第三方平台本身。”

演讲最后Dominiek向与会观众揭晓了现今最适合B2B和B2C企业在中国发展的电商解决方案：建立属于自己的多渠道的电商平台。

“多渠道的电商平台可以给您的企业在诸多方面提供帮助：你的内容在各个渠道都会得到统一；你也可以基于不同的设备终端制定独有的策略和设计；你还能极大的实现微信电商的潜力，无论是和用户的沟通还是交易的完成。”

对于每一个着眼于中国市场的商业人士，把握住的中国市场的节奏和趋势尤其重要。作为一个面向全球的电子商务解决方案提供商，TMO Group乐意为每一家企业提供电子商务，O2O，移动手机端以及云增值方面的专属服务。

如果你期待你的电子商务能在中国市场取得巨大突破，请联系我们。

演讲下载（英文）：“Building Multi-channel Strategy through Wechat Commerce in China”

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TMO News 电商开发社交电商/微信电子商务

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