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2021年市场总览：2021年总销售额、销售量以及年平均在线品牌数、店铺数和宝贝数；2020至2021年的月销售额走势及两年双十一销售额对比
 	
子类目前10名：阿里平台第三级子类目年度销售额前十名及其详细解析，包括：月销售走势、产品有效成分、消费者主要诉求及热门商品评价
 	
产品价格分布：产品销售额在各个价格区间段的分布情况及每个价格段内各季度销售额构成情况
 	
年度产品解析：全年畅销产品（月销售额和销售量榜单常客）与黑马产品（在某几个月销售额尤为突出的产品）解析
 	
畅销产品特征：原产国、产品剂型、产品成分与功效
 	
年度热搜词：消费者在2021年最常搜索的海外保健品关键词（按年均热搜指数排序）
 	
跨境店铺与品牌前10名：年销售总额前十的店铺及其解析；年销售总额前十的品牌及其天猫国际海外旗舰店的销售额占比

如果您想了解每月各子类目和产品的详细信息，请来下载我们2021年的海外膳食营养保健食品电商数据月报哦！
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从2020年3月开始，TMO推出了针对海外膳食营养保健品市场的电商月报，将每个月的销售数据清晰且直观地展现，供读者作为业务参考。在本次推出的2021数据年报中，我们就2021年全年的海外保健品销售数据进行了整合、分析与汇总，为您带来行业年度销售情况总结和消费趋势洞察。
与月报相比，年报有以下不同：

 	
报告目的：本年报是对2021年12期月报的整理和内容总结，其中涵盖了包括口服美容、益生菌和复合维生素在内的10个最畅销品类的详细分析，以及各大头部品牌（例如：Swisse/斯维诗、Move Free/益节 、Fancl/芳珂）的销售表现等重要信息。旨在帮助相关从业者了解最新市场走势，并为有意向进入市场的品牌提供一定的选品参考。
 	
报告数据：时间维度覆盖2021年全年，其他数据维度与月报基本一致；数据颗粒度更粗，更具概括性。
 	
报告形式：除了数据和图表外，增加了更多描述和总结性内容。

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从2020年3月开始，TMO推出了针对海外膳食营养保健品市场的电商月报，将每个月的销售数据清晰且直观地展现，供读者作为业务参考。在本次推出的2021数据年报中，我们就2021年全年的海外保健品销售数据进行了整合、分析与汇总，为您带来行业年度销售情况总结和消费趋势洞察。
与月报相比，年报有以下不同：

 	
报告目的：本年报是对2021年12期月报的整理和内容总结，其中涵盖了包括口服美容、益生菌和复合维生素在内的10个最畅销品类的详细分析，以及各大头部品牌（例如：Swisse/斯维诗、Move Free/益节 、Fancl/芳珂）的销售表现等重要信息。旨在帮助相关从业者了解最新市场走势，并为有意向进入市场的品牌提供一定的选品参考。
 	
报告数据：时间维度覆盖2021年全年，其他数据维度与月报基本一致；数据颗粒度更粗，更具概括性。
 	
报告形式：除了数据和图表外，增加了更多描述和总结性内容。

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2021年市场总览：2021年总销售额、销售量以及年平均在线品牌数、店铺数和宝贝数；2020至2021年的月销售额走势及两年双十一销售额对比
 	
子类目前10名：阿里平台第三级子类目年度销售额前十名及其详细解析，包括：月销售走势、产品有效成分、消费者主要诉求及热门商品评价
 	
产品价格分布：产品销售额在各个价格区间段的分布情况及每个价格段内各季度销售额构成情况
 	
年度产品解析：全年畅销产品（月销售额和销售量榜单常客）与黑马产品（在某几个月销售额尤为突出的产品）解析
 	
畅销产品特征：原产国、产品剂型、产品成分与功效
 	
年度热搜词：消费者在2021年最常搜索的海外保健品关键词（按年均热搜指数排序）
 	
跨境店铺与品牌前10名：年销售总额前十的店铺及其解析；年销售总额前十的品牌及其天猫国际海外旗舰店的销售额占比

如果您想了解每月各子类目和产品的详细信息，请来下载我们2021年的海外膳食营养保健食品电商数据月报哦！
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Q1:如何获取“本报告”？
A1:点击下方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2:填写信息后为何提示我私人邮箱不被允许？
A2: QQ，163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱，确保正常接收。

Q3:等了很久还是收不到报告怎么办？
A3:首先请查看您的邮件垃圾箱。其次根据各公司情况不同您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

Q4:邮箱中的下载链接是永久有效的吗？
A4:发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。

Q5:我需要定制化的数据或报告，怎样获取？
A5:需要获取定制版的数据／报告或洽谈商务合作，请发邮件至info@tmogroup.asia或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
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    [banner_title] => Array
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