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根据世界银行在2023年下半年度《印度尼西亚经济前景》报告中表示，印度尼西亚经济增长依然强劲，2024 年，经济预计将增长 4.9%，通货膨胀率呈下降趋势，将进一步从3.7%下降至平均 3.2%，货币稳定。预计私人消费将成为 2024 年经济增长的主要驱动力。

印度尼西亚人口众多拥有超过2.7亿人口，且增长迅速，拥有庞大的消费者基础，其该国成为对众多跨境出海企业有吸引力的市场。 2024年1月，印尼Shopee和Lazada两个平台的销售额合计超过10亿美元。

在本月报中，我们将向您提供如下信息:

本报告涵盖新加坡Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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分平台来看，Shopee的销售额高于Lazada。2024年1月，Shopee在印尼市场的销售额是9.8亿美元，依然占据Shopee 6国（新加坡，马来西亚，菲律宾，泰国和越南）之首的位置。而在Lazada的销售额排名则滑落到第五，达到5.1千万美元，这也由于印尼本土电商平台Tokopedia 和Tiktok联手后，合力抢占市场份额的结果。关注TMO，我们将在今年持续观察整个印尼电商市场的走势。
 	
分类目来看， 在Shopee平台上，服装与时尚、电子产品及配件和健康与美容分别位列第一、第二、第三位，销售额占比分别为31%、18.6%和 18.5%。而在Lazada平台上，整体品类分布较为平均，最热门的品类前三位分别是；家居与生活用品，健康与美容和女士时装及配饰， 销售额占比为：14.1%， 14% 和11.8%。 。
 	
从畅销商品看： Shopee平台的电子产品及配件品类中，手机及配件产生了67.8%的销售金额。 其中小米红米的各款手机，以及Infinix Note 30 Pro 进入了销售榜前5。在健康与美容类目中，我们注意到加拿大美妆品牌SKINTIFIC的两款产品进入了销售榜前5。

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分平台来看，Shopee的销售额高于Lazada。2024年1月，Shopee在印尼市场的销售额是9.8亿美元，依然占据Shopee 6国（新加坡，马来西亚，菲律宾，泰国和越南）之首的位置。而在Lazada的销售额排名则滑落到第五，达到5.1千万美元，这也由于印尼本土电商平台Tokopedia 和Tiktok联手后，合力抢占市场份额的结果。关注TMO，我们将在今年持续观察整个印尼电商市场的走势。
 	
分类目来看， 在Shopee平台上，服装与时尚、电子产品及配件和健康与美容分别位列第一、第二、第三位，销售额占比分别为31%、18.6%和 18.5%。而在Lazada平台上，整体品类分布较为平均，最热门的品类前三位分别是；家居与生活用品，健康与美容和女士时装及配饰， 销售额占比为：14.1%， 14% 和11.8%。 。
 	
从畅销商品看： Shopee平台的电子产品及配件品类中，手机及配件产生了67.8%的销售金额。 其中小米红米的各款手机，以及Infinix Note 30 Pro 进入了销售榜前5。在健康与美容类目中，我们注意到加拿大美妆品牌SKINTIFIC的两款产品进入了销售榜前5。

 

更多精彩内容，请下载完整版免费报告进行解锁！
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            [0] => 在本月报中，我们将向您提供如下信息:
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平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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自2023年起，TMO参考Shopee和Lazada在各个国家的营销日历，每月搜集和出版特定精选国家数据月报。同时，为了提升读者对该国畅销产品的理解，我们对报告中的商品标题作了优化，含有当地语言的部分会被翻译成中文。
2024年的东南亚国家月报系列计划如下：1月份发布印尼篇， 2月份发布泰国篇，3月份发布马来西亚篇，4月份发布越南篇，5月份发布印度尼西亚篇，6月份发布新加坡篇，7月份发布菲律宾篇，8月份发布越南篇，9月份发布泰国篇，10月份发布菲律宾篇，11月份发布新加坡篇，12月发布马来西亚篇。
同时，我们将深入各个行业和类目，持续发布以行业维度为视角的各项电商数据和市场洞察，满足读者对细分行业的关注需求。在2022年12月，TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告，旨在为读者提供细分市场趋势洞察，帮助大家更好地把握市场走向，获得更多的赋能。敬请期待！
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            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
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