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仅需30分钟，快速了解2018年意大利市场与电商潜力、本地物流、海关税收、法律合规、支付模式、消费者与市场营销等的基础概览。
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此外，企业无需在意大利设立法人实体公司，即可从事跨境电商业务，但仍需缴纳增值税。值得注意的是，在意大利设立实体公司，有助于与消费者建立信任，提升转化。缓慢的物流，欠明确的退货政策…意大利消费者“深受其害”！物流安全快速、产品包邮、退货政策清晰明确，正逐渐演变为驱动消费决策的主要因素。
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虽然意大利是所有欧盟成员国中互联网普及率最低的国家，但其互联网购物人群占比却高达58%，且超过50%的消费者愿意购买跨境商品。2016年意大利电子商务总收入为317亿欧元，其中移动电商销售额占比26%且在稳步增长。法律层面，意大利的最大特点就是监管环境复杂，可能缺乏透明度、清晰性和确定性。作为欧盟成员国，GDPR，消费者保护，知识产权和电子合同等方面，意大利深受欧盟影响。
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另在完整版（2019年更新版本）中，以下答案会获得更深入的解答：
市场潜力：
注：以上为“完整版指南”目录
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虽然意大利是所有欧盟成员国中互联网普及率最低的国家，但其互联网购物人群占比却高达58%，且超过50%的消费者愿意购买跨境商品。2016年意大利电子商务总收入为317亿欧元，其中移动电商销售额占比26%且在稳步增长。法律层面，意大利的最大特点就是监管环境复杂，可能缺乏透明度、清晰性和确定性。作为欧盟成员国，GDPR，消费者保护，知识产权和电子合同等方面，意大利深受欧盟影响。
此外，企业无需在意大利设立法人实体公司，即可从事跨境电商业务，但仍需缴纳增值税。值得注意的是，在意大利设立实体公司，有助于与消费者建立信任，提升转化。缓慢的物流，欠明确的退货政策…意大利消费者“深受其害”！物流安全快速、产品包邮、退货政策清晰明确，正逐渐演变为驱动消费决策的主要因素。
