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2022东南亚美妆电商行业市场洞察

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本期东南亚电商市场洞察报告挑选美妆行业作为研究对象。涵盖东南亚各国美妆电商市场规模，品类分析，畅销品牌，价格区间等行业内一手数据以供您参考。对于研究或欲进入东南亚美妆市场的相关读者，本报告可助您一臂之力！

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  • 东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）美妆电商市场规模概览。
    • 
 	
  • 每个地区美妆品类的分层细分：从大类（面部、唇部和眼妆）到细分类别（睫毛膏、腮红、唇彩等）。
    • 
 	
  • 产生大部分收入的价格范围（按国家和产品类别）。
    • 
 	
  • 各地区和细分市场的领先品牌。
    • 


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从2022年12月起，TMO Group 着手发布一系列关于东南亚电子商务几个主要市场的洞察报告。


作为第一期报告，我们选择了美妆作为率先研究的行业对象——这是一个充满活力的市场，多年来一直保持稳定增长，短期内没有放缓的迹象。东南亚美妆市场有很多较小的竞争品牌、相对低的进入门槛，但同时又充满潜力。


本洞察中的分析基于约30万个SKU的信息，包括它们的价格、销量和品牌信息等。TMO 数据分析团队于 2022 年 12 月从东南亚两个最著名的电商平台：Shopee 和 Lazada 收集了这些信息，并且之后将定期更新数据。

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作为第一期报告，我们选择了美妆作为率先研究的行业对象——这是一个充满活力的市场，多年来一直保持稳定增长，短期内没有放缓的迹象。东南亚美妆市场有很多较小的竞争品牌、相对低的进入门槛，但同时又充满潜力。


本洞察中的分析基于约30万个SKU的信息，包括它们的价格、销量和品牌信息等。TMO 数据分析团队于 2022 年 12 月从东南亚两个最著名的电商平台：Shopee 和 Lazada 收集了这些信息，并且之后将定期更新数据。

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  • 东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）美妆电商市场规模概览。
    • 
 	
  • 每个地区美妆品类的分层细分：从大类（面部、唇部和眼妆）到细分类别（睫毛膏、腮红、唇彩等）。
    • 
 	
  • 产生大部分收入的价格范围（按国家和产品类别）。
    • 
 	
  • 各地区和细分市场的领先品牌。
    • 


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Q1: 如何获取“本报告”？
A1: 点击下方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2: 等了很久还是收不到报告怎么办？
A2: 首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

Q3: 邮箱中的下载链接是永久有效的吗？
A3: 发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。

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            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
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    [qa_6_answer] => Array
        (
            [0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

    [_edd_download_gross_sales] => Array
        (
            [0] => 898
        )

    [_edd_download_gross_earnings] => Array
        (
            [0] => 0
        )

)

主要内容

在本洞察中，我们将向您提供如下信息

  • 东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）美妆电商市场规模概览。
  • 每个地区美妆品类的分层细分：从大类（面部、唇部和眼妆）到细分类别（睫毛膏、腮红、唇彩等）。
  • 产生大部分收入的价格范围（按国家和产品类别）。
  • 各地区和细分市场的领先品牌。

资源亮点

从2022年12月起，TMO Group 着手发布一系列关于东南亚电子商务几个主要市场的洞察报告。

作为第一期报告，我们选择了美妆作为率先研究的行业对象——这是一个充满活力的市场，多年来一直保持稳定增长，短期内没有放缓的迹象。东南亚美妆市场有很多较小的竞争品牌、相对低的进入门槛，但同时又充满潜力。

本洞察中的分析基于约30万个SKU的信息，包括它们的价格、销量和品牌信息等。TMO 数据分析团队于 2022 年 12 月从东南亚两个最著名的电商平台：Shopee 和 Lazada 收集了这些信息，并且之后将定期更新数据。

我们的订阅用户来自这些公司

没有找到您需要的数据？

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常见问题

如何获取报告？

点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！

等了很久还是收不到报告怎么办？

首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

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我需要定制化的数据或报告，怎样获取？

需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？

我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功，我是否可以获取发票？

TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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2022东南亚美妆电商行业市场洞察

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