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            [0] => 本期东南亚市场电商报告选取运动户外电商市场作为研究对象，为您提供涵盖东南亚各国运动户外市场规模、品类分析、畅销品牌、热销产品、价格分布等多维度的行业一手数据。无论您是正在研究这一市场还是有意向进入东南亚运动户外电商市场，本报告都能够为您提供有力支持！
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            [0] => 在本洞察中，我们将向您提供如下信息

 	
东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）运动户外市场规模
 	
东南亚六国运动户外细分品类
 	
东南亚六国运动户外领先品牌
 	
东南亚六国运动户外热销产品
 	
按价格范围和国家/地区划分的市场销售额占比
 	
四大细分品类（即帐篷、自行车、跑步机、力量训练器械、球类运动设备等户外运动&运动健身设备；运动服饰；运动鞋；睡袋、保温杯、骑行配件、健身球、护膝护腕等户外运动&运动健身配件）市场规模、领先品牌、热销产品、价格分布等

本报告数据来源：Shopee和Lazada（6月数据）
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            [0] => 东南亚户外运动市场近年来呈现出迅速增长的趋势。数据显示，东南亚运动鞋市场预计将在2024年至2032年间以4.40%的复合年增长率（CAGR）增长。Statista也预测，东南亚健身市场在2022年至2027年期间的复合增长率将达到9.71%。设备类和配件类产品需求也日益旺盛。随着人们生活方式的转变以及运动与健康意识的提升，这一市场的扩展趋势还将持续加强，预计未来几年将迎来更加广阔的发展空间。

2024年6月，东南亚运动户外产品在Shopee和Lazada平台的销售中，越南和菲律宾是户外运动产品市场利润最高的两个国家。紧随其后的是泰国和印尼。

品类方面，户外运动和运动健身设备（如帐篷、自行车、跑步机、球类运动设备等）是东南亚电商平台上最畅销的品类。这一品类在六个国家中均占据了最大的市场份额。此外，印尼和泰国的消费者对运动鞋和运动服饰也表现出浓厚兴趣；而在菲律宾，运动配件类产品（如背包、护膝、护腕、健身球等）则尤为受欢迎。

品牌方面，欧美的国际知名品牌如Adidas、Nike、Puma等在市场上具有强大的竞争优势。德国品牌Adidas是运动户外领域的领军品牌，排名第二和第三的是美国的Nike和来自越南的Didooglt。尽管市场份额相对分散，行业集中度较低，但这也意味着新品牌仍有较大的进入机会。

中国品牌在东南亚市场的表现也十分亮眼。GYMPRO（劲珀运动）在品牌畅销榜中排名第四，其瑜伽、哑铃等家用健身小件受到了东南亚消费者的广泛欢迎。在骑行领域，中国品牌Anchi进入畅销榜单；在运动服饰领域，中国品牌Lovito和AirActive Leisure颇受欢迎。尽管欧美大牌在运动鞋市场占据了大部分市场份额，但中国的361度和安踏在菲律宾仍取得了不错的销售成绩。此外，配件类市场也成为中国品牌的出海盈利热点，前十畅销品牌中有五个来自中国。
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            [0] => 东南亚是全球能源需求最旺盛的地区之一。根据国际能源署（IEA）预测，2050年东南亚地区的能源需求预计增加2倍。这一增长主要归因于东南亚对化石燃料的高度依赖，这使得该地区在未来可能面临价格波动和供应风险。在此背景下，各国纷纷出台相关政策，鼓励与支持低碳能源转型。东南亚丰富的可再生资源，特别是太阳能资源，为这一转型提供了基础。得益于充足的日照条件，东南亚具备得天独厚的光伏发电优势，因此，太阳能市场成为了出海企业眼中的新蓝海。此外，随着节能减碳理念深入人心，消费者对新能源应用产品的需求也日益增长。综合来看，东南亚新能源应用产品市场具有较大的发掘潜力，发展前景可观。

2024年4月，新能源应用产品在Shopee和Lazada平台销售的商品数约达62万，销售额合计约6.8亿美元。其中LED灯与显示屏以约60%的市场份额占领销售额榜首，其次是太阳能产品。

不同国家消费者对新能源应用产品的购买偏好有所不同。在印尼、马来西亚、和新加坡，LED灯与显示屏最受青睐；太阳能产品在泰国和菲律宾市场声量较高；除了LED灯与显示屏，电动交通工具及其充电设备在越南也较受欢迎。

品牌方面，东南亚新能源应用产品尚未出现具有绝对市场统治力的品牌。整体上，消费者更青睐荷兰和亚洲品牌，其中来自日荷兰的品牌PHILIPS是该赛道的冠军品牌，排名第二和第三的品牌分别是来自韩国的Samsung和来自中国的小米。我们也观察到：

 	
除了小米外，还有不少中国品牌表现优异，尤其在太阳能、电动交通工具及其充电设备类目。
 	
在太阳能产品领域，来自中国的NSS, MODI, POWMR, KKSKY四个品牌均进入了品牌畅销榜前十。在电动交通工具及其充电设备类目中，除了小米荣获亚军外，中国品牌Yamato，BESTON, ANCHI在电商平台的销售成绩也颇为亮眼。
 	
中国品牌以其高性价比和优良品质赢得了东南亚消费者的青睐，新品牌进入市场的机会较大。因此，有出海东南亚意愿的国产品牌，可以重点关注东南亚的太阳能、电动交通工具及其充电设备市场。

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东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）新能源应用产品市场规模概览
 	
东南亚六国新能源应用产品细分市场
 	
各地区和细分市场的领先品牌
 	
按价格范围和国家/地区划分的市场销售额占比

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            [0] => “本市场洞察”是TMO「  东南亚电商行业洞察 」系列报告中的一部分。「东南亚电商行业洞察 」系列报告均包含（A）市场规模,（B）细分市场, 和（C）Top 10品牌这三大部分的内容。

凭借 TMO 20年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「东南亚电商行业洞察 」带领您速览东南亚各国的市场需求和消费者偏好，为您的市场研究、进⼊策略制定以及现有销售提升等⽅⾯提供具有参考价值的市场情报。
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Q1: 如何获取“本报告”？
A1: 点击下方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2: 等了很久还是收不到报告怎么办？
A2: 首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

Q3: 邮箱中的下载链接是永久有效的吗？
A3: 发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
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        )

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        )

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)