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泰国跨境电商市场充满活力，《Thailand – Country Commercial Guide》数据显示，整个泰国电商市场中，跨境电商占据30%的市场份额，并且近一半的网购用户有过在跨境电商平台购物的经历。2024年2月，泰国Shopee和Lazada两个平台的销售额合计约7.6亿美元。

在本月报中，我们将向您提供如下信息:本报告涵盖泰国Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品




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分平台来看，Shopee的销售额高于Lazada。2024年2月，Shopee在泰国市场的销售额是6.5亿美元，在东南亚六国中位列第四。在Lazada的销售额达到1.1亿美元，位列六国第四。关注TMO，我们将在今年持续观察整个泰国电商市场的走势。
 	
分类目来看， Shopee平台上，电子产品及配件以31.5%的市场份额占领销售额榜首，服装与时尚和健康与美容分别位列第二、第三位，销售额占比分别为15.4%和 14.3%。而在Lazada平台，最受消费者欢迎的品类是家居生活，销售额占比为19.1%，其次是健康与美容（14.9%）和女士时装及配饰（11.0%）。
 	
从畅销商品看：

 	
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。泰国消费者对品牌重视度较高，在销售榜前5中，苹果手机占据3席。值得注意的是，家用电器的销售额占比与电子产品及配件旗鼓相当，均为40%左右。其中国产品牌TCL和海信进入了销售榜前五。在健康与美容类目中，体重管理类产品最为畅销。
 	
Lazada平台的健康与美容产品中，香水类产品最受青睐，在销售额榜中占据三个席位。



更多精彩内容，请下载完整版免费报告进行解锁！
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泰国跨境电商市场充满活力，《Thailand - Country Commercial Guide》数据显示，整个泰国电商市场中，跨境电商占据30%的市场份额，并且近一半的网购用户有过在跨境电商平台购物的经历。2024年2月，泰国Shopee和Lazada两个平台的销售额合计约7.6亿美元。
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分平台来看，Shopee的销售额高于Lazada。2024年2月，Shopee在泰国市场的销售额是6.5亿美元，在东南亚六国中位列第四。在Lazada的销售额达到1.1亿美元，位列六国第四。关注TMO，我们将在今年持续观察整个泰国电商市场的走势。
 	
分类目来看， Shopee平台上，电子产品及配件以31.5%的市场份额占领销售额榜首，服装与时尚和健康与美容分别位列第二、第三位，销售额占比分别为15.4%和 14.3%。而在Lazada平台，最受消费者欢迎的品类是家居生活，销售额占比为19.1%，其次是健康与美容（14.9%）和女士时装及配饰（11.0%）。 
 	
从畅销商品看： 

 	
Shopee平台的电子产品及配件品类中，手机仍然是最热门的电子产品。泰国消费者对品牌重视度较高，在销售榜前5中，苹果手机占据3席。值得注意的是，家用电器的销售额占比与电子产品及配件旗鼓相当，均为40%左右。其中国产品牌TCL和海信进入了销售榜前五。在健康与美容类目中，体重管理类产品最为畅销。
 	
Lazada平台的健康与美容产品中，香水类产品最受青睐，在销售额榜中占据三个席位。



 

更多精彩内容，请下载完整版免费报告进行解锁！
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            [0] => 如果您对特定领域的更详细数据感兴趣；需要覆盖您的品牌和竞争对手的研究；或者需要有关价格、商店等其他额外数据——请随时联系TMO Group，发送电子邮件至info@tmogroup.asia。我们将成为您在东南亚电子商务世界中的向导，提供全方位的服务——从研究和战略规划到电子商务解决方案的设计和部署。
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            [0] => 在本月报中，我们将向您提供如下信息:
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            [0] => 本报告涵盖泰国Shopee 及 Lazada 平台的电商数据，TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖：

 	
平台销售概览
 	
各国畅销品类
 	
畅销品类子行业细分
 	
产品价格分布
 	
细分价格区间内的产品销售情况
 	
子类目Top 5 畅销产品

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自2023年起，TMO参考Shopee和Lazada在各个国家的营销日历，每月搜集和出版特定精选国家数据月报。同时，为了提升读者对该国畅销产品的理解，我们对报告中的商品标题作了优化，含有当地语言的部分会被翻译成中文。
2024年的东南亚国家月报系列计划如下：1月份发布印尼篇， 2月份发布泰国篇，3月份发布马来西亚篇，4月份发布越南篇，5月份发布印度尼西亚篇，6月份发布新加坡篇，7月份发布菲律宾篇，8月份发布越南篇，9月份发布泰国篇，10月份发布菲律宾篇，11月份发布新加坡篇，12月发布马来西亚篇。
同时，我们将深入各个行业和类目，持续发布以行业维度为视角的各项电商数据和市场洞察，满足读者对细分行业的关注需求。在2022年12月，TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告，旨在为读者提供细分市场趋势洞察，帮助大家更好地把握市场走向，获得更多的赋能。敬请期待！
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