在越南篇月报中,TMO Group将为您揭开越南电商市场的最新动态。报告内容包含了Shopee和Lazada在越南销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在越南电商市场的无限潜力!
Array ( [_wp_page_template] => Array ( [0] => default ) [_yoast_indexnow_last_ping] => Array ( [0] => 1725958484 ) [_download_short_title] => Array ( [0] => field_5cef892461912 ) [download_short_title] => Array ( [0] => 东南亚电商市场数据月报系列 - 越南篇(2024年5月) ) [_download_intro] => Array ( [0] => field_64ef2d5b76486 ) [download_intro] => Array ( [0] => 在越南篇月报中,TMO Group将为您揭开越南电商市场的最新动态。报告内容包含了Shopee和Lazada在越南销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在越南电商市场的无限潜力! ) [_download_preview_file] => Array ( [0] => field_64edce2ff2e06 ) [download_preview_file] => Array ( [0] => ) [_download_features] => Array ( [0] => field_64edcc9a983cc ) [download_features] => Array ( [0] => ) [_download_related] => Array ( [0] => field_5b39a37f8493b ) [download_related] => Array ( [0] => ) [_free_vs_premium] => Array ( [0] => field_65b18a992edc6 ) [free_vs_premium] => Array ( [0] => ) [_table_of_contents] => Array ( [0] => field_65b18cc85d2c7 ) [table_of_contents] => Array ( [0] => 越南电商市场近年增长强劲,是东南亚最具吸引力的跨境出海市场之一。据电子商务和数字经济的统计数据显示,越南B2C电子商务收入从2018年的约80亿美元跃升至2023年的205亿美元。电商数据平台Metric发布的报告中也提及,越南5大电商平台(包括Shopee、Lazada、Tiki、Sendo、Tiktok Shop)销售约22亿个产品,与 2022 年相比增长了 52.3%。 2024年5月,越南Shopee和Lazada两个平台的销售额合计达到约14.9亿美元,同比增长约35%,增速强劲。综合来看,电子产品、健康与美容、服装与时尚品类最为畅销。下面,TMO将带您解读越南当月销售数据。在本月报中,我们将向您提供如下信息:本报告涵盖越南Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
- 平台销售概览
- 各国畅销品类
- 畅销品类子行业细分
- 产品价格分布
- 细分价格区间内的产品销售情况
- 子类目Top 5 畅销产品
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自2023年起,TMO参考Shopee和Lazada在各个国家的营销日历,每月搜集和出版特定精选国家数据月报。同时,为了提升读者对该国畅销产品的理解,我们对报告中的商品标题作了优化,含有当地语言的部分会被翻译成中文。
2024年的东南亚国家月报系列计划如下:1月份发布印尼篇, 2月份发布泰国篇,3月份发布马来西亚篇,4月份发布菲律宾篇,5月份发布越南篇,6月份发布印尼篇,7月份发布新加坡篇,8月份发布越南篇,9月份发布泰国篇,10月份发布菲律宾篇,11月份发布新加坡篇,12月发布马来西亚篇。
同时,我们将深入各个行业和类目,持续发布以行业维度为视角的各项电商数据和市场洞察,满足读者对细分行业的关注需求。在2022年12月,TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告,旨在为读者提供细分市场趋势洞察,帮助大家更好地把握市场走向,获得更多的赋能。敬请期待!
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我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。 ) [qa_5_question] => Array ( [0] => 如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办? ) [qa_5_answer] => Array ( [0] => 请点击联系我们,或发送邮件至info@tmogroup.asia,或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。 ) [qa_6_question] => Array ( [0] => 如果付费购买成功,我是否可以获取发票? ) [qa_6_answer] => Array ( [0] => TMO可根据您的选择为您开具付款收据或形式发票,如欲获取,请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia,我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。 ) [_edd_download_gross_sales] => Array ( [0] => 432 ) [_edd_download_gross_earnings] => Array ( [0] => 0 ) )越南电商市场近年增长强劲,是东南亚最具吸引力的跨境出海市场之一。据电子商务和数字经济的统计数据显示,越南B2C电子商务收入从2018年的约80亿美元跃升至2023年的205亿美元。电商数据平台Metric发布的报告中也提及,越南5大电商平台(包括Shopee、Lazada、Tiki、Sendo、Tiktok Shop)销售约22亿个产品,与 2022 年相比增长了 52.3%。
2024年5月,越南Shopee和Lazada两个平台的销售额合计达到约14.9亿美元,同比增长约35%,增速强劲。综合来看,电子产品、健康与美容、服装与时尚品类最为畅销。下面,TMO将带您解读越南当月销售数据。
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